Author: Pat Pattinson

Winston Churchill once said, “However beautiful the strategy, you should occasionally look at the results.”

This quote from Winston Churchill was probably aimed at the war efforts during the Second World War, but it is just as accurate in today’s boardroom wars of business.

I have seen companies spend ridiculous amounts of time and money on creating what they believe to be the best strategy for their business, getting experts who know nothing about their business to show them the way, using all the right buzz words of the day. But at the end of the day no one looks at the results. So next year when the actual figures do not represent the budget, it’s back to those strategy sessions.

“You should occasionally look at the results.”

In my mind this is a two way approach. Firstly before you start with the strategy sessions, look at the results of the past and build on the accelerants and try and avoid the inhibitors.

But more importantly, make sure that those clever people you are paying to create your strategy plan include short term measurable results with some possible corrective measures.

After all, what is more important, the plan or the results?