Author: Pat Pattinson

“If you see a bandwagon, it’s too late.” James Goldsmith

This is so very true in life, but so very dangerous in business today. We have moved from the Stone Age through the Industrial Age right into the Information Age. Why this is important to note is that the timeframes, from a good idea to a trend to yesterday’s news, are so much shorter now.

What this means is that the life cycle for a new idea is more condensed and the time you have to take advantage of this idea is often passed by the time you get to know about it. Trend setters and market mavens have moved on to the next big idea and you are left in the back seat of an overcrowded “I almost made it” bus.

The solution: don’t wait for the next big thing, don’t tbe the first one to jump on that bandwagon, don’t try for first place in someone else’s queue. Set the trend: don’t follow it. Don’t sit around the table and tell everyone “they stole my idea” when in reality you were asleep at the wheel.

Take your ideas, make the commitment and take your product to market. This does not mean you must be reckless and jump in without any due diligence. Committing to a venture means you will give it the necessary respect and do everything in your power to make sure it is a viable concept and that a market exists for it. Do your research, plan your strategy, do whatever the first step is, as long as you take that first step and persist with it for as long as you believe it to be a viable venture.

Make sure your plan includes a nice big bandwagon for the followers. After all, your strategy must make provision for the followers. They will be your customers.