Author: Pat Pattinson

“When you’re up to your armpits in alligators, it’s hard to remember to drain the swamp.”

Ronald Reagan

This is such an accurate description of where most troubled business owners find themselves in the day to day business jungle.

Let’s put it in slightly better business terms: It is often very difficult for business owners to take a step back and find the true cause of their decline when they spend their days fighting fires just to keep the doors open. This daunting task does not allow for the prevention of further setbacks, but in fact leaves more room for things to go very wrong.

Perhaps it sounds unrealistic, but when the ship is going down the captain, often in a stupor of confusion, spends all his time and effort in getting the passengers off the ship. As admirable as this might be he should have perhaps taken a step back to see if he can save the ship rather than look for the fastest way to get the lifeboats ready.

It’s not to say that every business can be saved, but if action is taken soon enough we can at least get it closer to sure. More important, if you keep the ship afloat for long enough and ask for the help you need, you might even get it to the harbour for all the repairs you need to set sail on your journey to success.

As difficult as it may be, the best thing a business owner can do is to sometimes take a step back, evaluate your situation, and realise you needs help before it is too late.